Visual Identity, Mobile/Website App Design
A mobile and web app design created for Shea Moisture to build a forum for users to engage consumers and provide the best products based on individual's concern. Click here for the live website.
Worked on the two final designs, one more clean and colorful, while the other emphasized watercolor illustrations.
Brand Identity, Video/Filming, Typography, Packaging Design
Fiora, to bloom in Korean, is a luxury fashion brand that focuses on natural beauty. Its identity derives from the form of magnolia, creating a pure sensorial experience.
Brand Identity, Video, Packaging Design, Sculpture Installation
Beaute derives its anti-aging skincare from natural elements. It focuses on the essentials that lead to simple beauty.
Inspired by the rose from Beauty and the Beast, the sculpture displays various stages of human skin aging. The flower is trapped in the dome, where youth holds.
Mobile/Web Updates, Layout Design
Deloitte CulturePath is a dynamic platform that provides organizations to define a workplace culture that can enable their business strategy, pinpoint their existing cultural strengths and gaps, and then continuously cultivate the culture that’s right for them.
Event, Visual Identity, Video
Assisted in creating promotional contents for the event.
Publication Design, Bookbinding
This dictionary is comprised of 136 most common words that display deeply ingrained misogynistic attitudes. The definitions were compiled from wide range of dictionaries such as Webster's to Urban Dictionary website.
Writing is an experimental book publication that poetically combines the works of Marguerite Duras and Joan Didion. By taking different themes in their texts, a conversation between these two female writers is visually expressed through typography.
Brand Identity, Logo Design, Packaging Design
This project is rebranding the Textile Museum, located in MA, giving it a fun, playful look.
The logo system derives from the active weaving gesture.
Formwork examines structure of different types, playfully combining them in ways that form various counterforms.
Tank Intranet is a welcoming website that people receive when joining the team, providing them with information of different Tank offices, contact lists, etc. It is a fresh new look to the physical copies of previous welcoming book.
Visual Identity, App Design
Spark is a parking system that makes parking experience less stressful. It allows users to share their parking time, notifies when time is about to end, finds other available spots nearby.
Infographic, Event Posters
Moondo is a ceramics studio that makes functional yet visually sculptural objects. The aesthetics of the pieces resemble nature, emphasized by the organic flow in the forms.
I've created this studio to showcase my art pieces.
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Robotics is an inverse approach to technology applied on art. By analyzing the digital photographs, gouache paintings were produced mechanically with hands.
Click on the paintings for enlarged view.